August 2025 Monthly Developer Sales Report: August New Home Sales Hit a High Note, CCR Saw the Highest Transaction Since Mar 2021

August 2025 saw developer sales coming in at 2,142 new private homes (excluding ECs), reflecting a 127.9% month-on-month (m-o-m) increase in transaction volume. This is the highest number of new homes sold in a month since November 2024 (2,560 units).

The higher number of new home sales was largely driven by five new project launches in August – namely Springleaf Residence, River Green, Promenade Peak, Artisan 8 and Canberra Crescent Residences. August also marked the highest number of CCR new homes sold in a month since March 2021, with the launch of River Green (524 units).

Collectively, this puts the total number of new private homes (excluding ECs) sold in the first eight months of 2025 at 7,669 units, surpassing the 6,469 new sale units transacted in the whole of 2024. The surge was largely driven by a strong pipeline of new home launches in August, particularly in underserved areas in recent years, alongside moderating interest rate.

Outside of Central Region (OCR) projects accounted for 1,153 new homes sold in August, marking the highest number of units sold since February 2025 (1,469 units) within the region.  Strong sales in the OCR were mainly driven by first-time buyers and HDB upgraders seeking new homes.

Meanwhile, the Executive Condominium (EC) market saw a 47.2% m-o-m drop in new homes sold to 196 units. EC sales in August were primarily led by Otto Place after balloting was opened for second timers, selling another 191 units.  As of August, the supply of EC remains tight, with only 73 units remaining unsold.

Table 1: New Home Sales Over the Last Six Months

August saw the launch some 2,479 units including five new projects – Springleaf Residence (OCR), River Green (CCR), Promenade Peak (RCR), Canberra Crescent Residences (OCR) and Artisan 8 (RCR).

Best Performing New Launches

Springleaf Residence Achieved 92% Take-Up at Launch Day

Springleaf Residence is the first private condominium to launch within the Springleaf housing estate. Jointly developed by GuocoLand and Hong Leong Holdings, the project achieved a strong take-up. The project comprises 941 units, sold 884 units or 92% at a median price of $2,166 psf.

Sales at Springleaf Residence were mostly transacted at less than $2 million, which accounted for approximately 57% of all new homes sold this month. This can be attributed to nearby HDB upgraders and existing residents in the Upper Thomson and Springleaf areas seeking an upgrade within a familiar neighbourhood.

As the pioneering new project within the area, Springleaf Residence enjoys a first-mover advantage. It is also located next to Springleaf MRT station, providing residents access to major work nodes, and reputable schools across the island. The development sits beside Singapore’s largest nature reserve, offering lush green spaces, as well as easy access to hiking trails and outdoor activities.

Nearly 800 units new launches sold in River Valley area on launch weekend

Two new projects were launched in August within the River Valley area, namely River Green (524 units) in CCR and Promenade Peak (596 units) in the RCR, adding a total of 1,120 new launches in the region. Both developments saw strong take-up over their launch weekends, with River Green and Promenade Peak achieving 88% and 54% sales respectively.

Although located in close proximity, River Green falls within the CCR while Promenade Peak is within the RCR. River Green saw 345 out of its 451 units were sold at $2.5 million and below, at a median price of $3,111 psf. This entry price quantum is relatively affordable in a prime CCR location, combined with direct sheltered access to Great World MRT, making it particularly attractive to most Singaporean and PR buyers.

Promenade Peak (596 units) leaned into exclusivity, appealing to families seeking practical and larger layouts over price accessibility. Positioned as the tallest residential tower in the area, it offers luxury features such as a rooftop infinity pool. Till date, the project sold 333 of its units at a median price of $2,919 psf. The project sold 185 out of its 320 2-bedroom units (58%) and 86 out of 118 3-bedroom units (73%). Notably, about 217 of its 333 units were sold at $2.5 million.

Canberra Crescent Residences

Canberra Crescent Residences is a 376-unit private condominium. The project marks the first new launch project in the north since the launch of Norwood Grand in 4Q 2024 and the first in Canberra in four years. The project sold 211 of its 376 units at a median price of $1,991 psf .

Canberra Crescent Residences is strategically located between Canberra Plaza and the Bukit Canberra hub, and is within walking distance of Canberra MRT Station. The development is aligned with the proposed future transformation outlined in the 2025 URA Draft Master Plan, which includes the redevelopment of Sembawang Shipyard into a vibrant new housing estate.

Table 2: Top ten performing new launch project (excluding ECs) in August

Otto Place 92% sold after second-timer balloting

Otto Place saw a total of 351 out of 600 units sold during its July launch, which translates to a take-up rate of 59.7%. Following the second-timer balloting in August, sales rose to 543 units, achieving a 91% take up for the project. All four-bedroom units were fully sold, reflecting strong demand from second-timer buyers who typically have larger families and require a larger home. The project also attracted nearby HDB upgraders seeking enhanced lifestyle and facilities.

The robust demand was also fuelled by the limited supply of new EC launches and growing prices. The next EC launch in the pipeline is the 748-unit project at Jalan Loyang Besar, acquired by Qingjian Realty in August 2024 at $729 psf ppr. It is expected to launch next year. Future EC launches are likely to be priced higher, as recent land costs have surpassed the $701 psf ppr paid for Otto Place.

Buyer Profile

Chart 1: Buyer profile for all new non-landed homes (excluding EC)

With the steep Additional Buyer’s Stamp Duty still in place, demand from foreign buyers for new private homes remained subdued. August saw a total of 29 non-landed private home (excluding ECs) transactions made by foreign buyers, making up just 1.3% of the month’s total deals. Meanwhile, Singapore Permanent Resident buyers clocked 173 transactions in June, accounting for 8.0% of all new private home (excluding ECs) purchases in the month.

Lastly, Singaporeans continued to dominate the market in August, with new private home sales (excluding ECs) sharp increased by 253.7% q-o-q to 1,951 units, the highest since February 2025. This surge was mainly driven by the launch of of Springleaf Residence. Alone, it accounted for 38% of all new homes sold in August.

Luxury Homes

Chart 2: Buyer profile for homes transacted at $5mil and more

In August, the luxury home market saw a slight decrease in transaction volume on the month. A total of 24 new private residential transactions priced at S$5 million and above were recorded in August. These purchases were primarily made by locals and Singapore Permanent Residents, who accounted for 5 and 17 transactions each.

Two transactions exceeding S$20 million were also recorded during the month. Both involved ultra-luxury freehold units at 21 Anderson, each purchased by a Singaporean and a Singapore Permanent Resident. The highest-value transaction was a 10,452 sq ft, five-bedroom duplex penthouse unit with a roof terrace, which sold for approximately S$52.25 million. The second-highest sale was a 4,489 sq ft, four-bedroom unit that sold for about S$21 million. These transactions suggest that buyers seeking high-end properties may be attracted to the expansive floor plates and coveted addresses offered by the project. 

Notably, within the S$5-6 million price range, a total of 18 units were sold in the month of July. Promenade Peak dominated this segment with units sold (83.3%), while Amber House, One Marina Gardens and Terra Hill each recorded one sale. The majority of these buyers were Singaporeans, accounting for 83.3% of all purchasers within the aforementioned segment.

Closing Thoughts and Forecast

New home sales were brisk in August, aligning with the number of new launches that debuted during the month. Sales hit 2,153 units, led by Springleaf Residence in the north region, which sold 870 out of 941 units (92%) and accounted for 40% of all monthly new home transactions. River Green (524 units) and Promenade Peak (596 units) also performed well, with take-up rates of 88% and 54% respectively.

Moreover, a steady pipeline of new launches across all three regions helped support developer sales islandwide. River Green's strong launch also demonstrated that well-priced and well-positioned CCR projects can attract healthy demand from local buyers. Its strong performance also reflects renewed confidence in the CCR market, which had slowed drastically after the April 2023 ABSD hike.

Moving forward into the second half of 2025, five new launches are expected, with three major projects  in the RCR namely Zyon Grand, Penrith, and The Sen, alongside Skye at Holland in the CCR and Faber Residences in the OCR. Demand should remain resilient, with strong buyer interest likely to support healthy take-up rates across these projects through year-end.

Collectively, 7,669 new private homes (excluding ECs) were sold in the first eight months of 2025, surpassing the 6,469 new sale units transacted in the whole of 2024. Barring any unforeseen circumstances, ERA Singapore projects new home sales to reach between 8,500 - 9,500 units for the whole of 2025.

Table 3: Upcoming launches in 2025