November 2025 Monthly Developer Sales Report: Moderated new sale performance ahead of the Year-end Festive Period

SINGAPORE, 15 December 2025 - “November 2025 saw 325 new private homes (excluding ECs) sold, reflecting an 86.6% month-on-month (m-o-m) decrease in transaction volume and a sharp pullback from October’s record-high sales. The fall in new home sales was expected, given that the month saw only one new project launched, compared with the quadruple of launches in October that collectively introduced 2,233 units to the market.”

“The Sen, November’s sole new launch, sold 77 units, accounting for nearly a quarter of all new private home transactions for the month. It also marked Singapore’s final new private home launch for 2025.”

“The moderation in sales follows October’s record-high performance and reflects the typical year-end seasonal lull. November and December tend to see fewer project releases as developers hold back launches, and buying activity naturally slows when households are away for year-end holidays.”

“In the first 11 months of 2025, new home sales reached 11,383 units, about 69% more than the total recorded for the whole of 2024.”

“The Sen in Upper Bukit Timah, developed by Sustained Land Pte Ltd, sold 77 of its 347 units (22.2%) at a median price of $2,339 psf. The project also marks Singapore’s final new private home launch for 2025. Most buyers are owner-occupiers who typically take more time to assess layouts, orientation, and long-term investment plans before making a new purchase, which explains the measured yet healthy sales pace.”

“The top five best-selling projects in November were all located in the RCR, which continued to register healthy buyer interest despite the quieter year-end period. This steady uptake reflects buyers’ confidence in the city-fringe market segment, even as overall transaction volumes moderate.”

“In the $5million to $10 million price range, 10 transactions were recorded. Notable developments include three units at Grand Dunman and one unit at One Marina Gardens, both situated in prime city-fringe locations. These projects combine central convenience with more spacious layouts, ranging from approximately 1,600 sq ft to 2,200 sq ft, making them well-suited for larger families seeking an advantageous RCR address.”

“November’s new private home sales were more measured, in line with the single launch during the month. Looking ahead to December, we expect sales activity to remain modest due to the upcoming festive season and school holidays.”

“Collectively, the total number of new private homes (excluding ECs) sold in the first 11 months of 2025 totalled 10,754 units. This performance exceeds ERA Singapore’s projected new home sales of 10,000–11,000 units for the whole of 2025, highlighting the strength of the private residential market.”

For media enquiries, please contact:

Lisha Rodney

Public Relations Manager, ERA Singapore

Email: Lisha.Rodney@era.com.sg

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